About the program
In 2019 we saw the impact of one of the worst droughts seen in the past century. So, at Finish, we made a promise to help.
We pledged to shine a spotlight on water conservation and provide much needed water donations to rural and farming communities. Since then, we’ve donated over 14 million litres of water to drought-affected Australians through our ongoing partnership with Rural Aid via our #FinishWaterWaste initiative.
WATER SECURITY FOR THE FUTURE
Today, while drought has lifted across much of Australia, many regions still suffer from ‘green drought’ – where grass is visible but there’s no growth underneath – and water-shortages are still an issue, and the effects of past drought still ongoing.
In 2021, we’re focused on supporting our farming and rural communities and encouraging Aussies to prioritise water security to help safeguard our Australian farmers against future drought.
To provide farmers with resources to help give them water security into the future, Finish in partnership with Rural Aid and supported by Coles, will be delivering water tanks to Australian Farmers in need1, to help ensure that any rain that falls now will be captured for future use to help our farmers become more drought resilient.
How to get involved
Support #FinishWaterWaste – for every in-store purchase at Coles of Finish Quantum Ultimate Pro from 1st September to 26th October, we’ll donate $1 towards water tanks for farmers in drought via Rural Aid2.
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Australia WATER FACTS
As earth’s driest inhabited continent, with one of the most variable rainfalls in the world, Australia needs to be mindful of its water supply. However, Australia is the world’s third largest consumer of fresh water, using an average 100,000 liters per person per year.
At every level, from federal government through to individual households, more effective water management is crucial if Australia is to avoid increased water stress on its cities, towns, and many isolated rural communities.
This content was created by and appears on NationalGeographic.com as part of the ‘Where Our Water Goes’ Brand Partnership with Finish.
Northen Territory
Queensland
Southern Australia
New South Wales
Southern Australia
Victoria
Tasmania
Western Australia
Click the locations to find out more
Ways to save water
Knowing where we waste water can inspire us to take positive action. There are many things that each and every one of us can do to reduce our water consumption and the actions we take as individuals can make a big difference. Collectively we need to reduce our water consumption to reduce the threat of severe water stress.
This content was created by and appears on NationalGeographic.com as part of the ‘Where Our Water Goes’ Brand Partnership with Finish.
An efficient dual flush toilet uses just 4.5 liters full flush or 3 liters half flush, saving around 35,000 liters per household a year
A modern water efficient shower head uses just 9 liters per minute, saving 20,000 liters per person per year
Switching from top loader to front loader saves up to 70% water, saving around 36,000 liters per household per year
A dishwasher uses just 12 liters per full load, saving over 100 liters per day against handwashing in a sink
Taps fitted with flow-controlled aerators use 8 liters or less water per minute, saving as much as 300,000 liters per household a year
Installing a drip irrigator uses just 4 liters per hour, saving as much as 996 liters per hour
About Finish
#FinishWaterWaste is part of a global commitment from Finish to bring worldwide attention to the issue of water scarcity and inspire smarter water use.
Finish has been at the forefront of automatic dishwashing for over 60 years. Backed by decades of innovation and expertise, Finish Quantum Ultimate Pro dishwashing tablets help you in your goal to conserve water by guaranteeing Finish’s best clean and shine, without the need to pre-rinse.3
Water delivery partner
Rural Aid
Rural Aid is Australia’s leading rural charity. Rural Aid provides critical support to farmers affected by natural disaster through financial, wellbeing, water and fodder assistance. Last financial year, Rural Aid gave out $7.9 million dollars to farmers recovering from natural disaster such as drought, bushfire, mouse plague and flood.
Rural Aid’s community programs help create more sustainable and resilient rural communities by building stronger futures for all Australian farmers.
Finish is Rural Aid’s Official Water Delivery Partner.
Content Partner
National Geographic
For more than 130 years, National Geographic has showcased leading explorers, scientists, environmentalists, film makers and renowned photographers. Its researchers and explorers work to preserve, protect and advance our understanding of the planet and its people.
Adam Ferguson, an acclaimed National Geographic photographer, visited the drought-ridden NSW town of Murrurundi in June 2019 as part of a global content partnership with Finish to help Australians to better understand the effects of the drought and what they can do to save water. View more here.
References
1 Up to 100 water tanks will be delivered.
2 Up to $302,500.
3 96% of 501 consumers agree with this statement (Home Tester Club, Buchanan 2018, Commissioned by Finish).